All projects Standard Life · Product design case study · 2026
Portrait of Zhandarbek Nurgaliyev

Hey, I’m Zhandarbek Product Designer Complex services, made clear.

Berlin · Almaty · Remote EMEA Open to product roles

A callback-dependent insurance journey redesigned as a testable self-service system, shaped by discovery, usability testing and a focused re-test.

Independent concept 2026
Standard Life self-service insurance interface

How I work

Better products start
with better decisions.

01

Frame the real problem

I turn broad requests into a clear customer problem, success criteria, constraints, and a decision the team can act on.

02

Make evidence useful

I connect research and product signals to concrete design choices, while separating validated findings from hypotheses.

03

Design the system

I resolve the whole journey — edge cases, accessibility, states, content, patterns, and handoff — not only the happy path.

04

Bring people with me

I use prototypes and clear rationale to create alignment, expose trade-offs early, and help teams move with confidence.

Portrait of Zhandarbek Nurgaliyev

Based between Berlin and Almaty

About

Product thinking with a visual designer’s eye.

Ten years in commercial design taught me how to make ideas clear and persuasive. Product design taught me to challenge the brief, reduce risk, and make those ideas genuinely useful.

I’m strongest in complex, high-consideration products where trust and clarity matter. I care about the details, but I start with the journey and the system around it.

  • Complex service journeys
  • UX research
  • Interaction design
  • High-fidelity prototyping
  • Visual systems
  • Accessibility