A seat-booking product for a 15-branch esports chain, redesigned around operational truth, multilingual clarity and accessible interaction — then shipped and observed for six months.
A callback-dependent insurance journey redesigned as a testable self-service system, shaped by discovery, usability testing and a focused re-test. Accepted by the product team as the direction for their mobile flow; the client engagement that followed carried the same payment model into the app now in development.
How I work
I turn broad requests into a clear customer problem, success criteria, constraints, and a decision the team can act on.
I connect research and product signals to concrete design choices, while separating validated findings from hypotheses.
I resolve the whole journey — edge cases, accessibility, states, content, patterns, and handoff — not only the happy path.
I use prototypes and clear rationale to create alignment, expose trade-offs early, and help teams move with confidence.
Almaty, Kazakhstan · open to relocation (EU Blue Card eligible) · remote EMEA
About
Ten years in commercial design taught me how to make ideas clear and persuasive. Product design taught me to challenge the brief, reduce risk, and make those ideas genuinely useful.
I’m strongest in complex, high-consideration products where trust and clarity matter. I care about the details, but I start with the journey and the system around it.
